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Columbus Crew SC is an American professional soccer club based in Columbus, Ohio. Crew SC competes in Major League Soccer (MLS) as a member club of the league’s Eastern Conference. Crew SC began play in 1996 as one of the ten charter clubs of the league. The team is owned by Anthony Precourt and Precourt Sports Ventures LLC. Precourt ended up being the second owner in the history of the club on July 30, 2013. The club’s head coach is Gregg Berhalter, a former player of the United States guys’s national soccer team.
The franchise was founded in 1994 and initially known as the Columbus Crew, without any markers of its subscription as a soccer club, up until late 2014, when the club revealed a brand-new logo and the addition of “SC” to its name. The “SC” in the team moniker stands for “Soccer Club”, but the team name is officially “Columbus Crew SC”.
The Crew currently plays its home games at MAPFRE Stadium (known as Columbus Crew Stadium until 2015), the first soccer-specific stadium ever developed for a MLS team, with a seating capability of 19,968 as of the 2015 season. From 1996 to 1998, Crew SC played its home games at Ohio Stadium on the school of The Ohio State University. In 2014, the club’s 19th season at MAPFRE Stadium, the Black & Gold set club participation records for both most cumulative participation and most sellouts.
The Crew has won 5 significant trophies: MLS Cup 2008, the 2004, 2008, and 2009 Supporters’ Shields, and the 2002 Lamar Hunt U.S. Open Cup. The Black & Gold have qualified for the CONCACAF Champions League (or its predecessor, the CONCACAF Champions’ Cup) three times, reaching the quarterfinals each time.
The official colors of Columbus Crew SC are black and gold. Columbus’ typical main jersey is predominately brilliant yellow with black trim, and has been nicknamed the “banana kit” or “canary package” by fans.
The alternate uniform has actually traditionally been black. In the latter part of the 2000s, The Crew started shifting more to a white uniform with yellow and black trim or stripes. However, the away uniforms are rarely worn by The Crew due to the strong favor revealed to the conventional home uniform; and also due to that the traditionally black jerseys intensify the summer heat in the United States environment. For the 2015 season, Crew SC has actually gone back to a black jersey for its alternate uniform.
Prior to the initial MLS season a citywide public contest was developed to choose the name for the team, the very first entry was a hit, and the Columbus Crew was born.
The club badge from 1996 to 2014 was unique amongst MLS teams because it included individuals, consisting of three silhouetted males using construction hats underneath an elegant “Crew” wordmark. The logo was planned to represent a team of hard working individuals, similar to the hard-working, blue collar image the city of Columbus cultivates.
Pointing out a detach between what the crest meant and the 21st-century identity of the city of Columbus, owner Anthony Precourt started a rebrand upon assuming ownership in 2013. Precourt stated that Columbus was not a true blue collar town, which the industrial/manufacturing theme was no longer representative. In fact, Columbus had actually grown into a 21st-century city and become far more “dynamic and diverse.”
On October 8, 2014, the Crew revealed a new badge. The new circular-shaped badge features the club’s traditional black and gold colors, a lessened original crest with “96” overlaid on top, and the black and gold checkerboard pattern primarily seen on flags waving in the Nordecke. A great deal of symbolism was packed into the new badge. The horizontal stripes are representative of the 10 original MLS franchises, and the guard is a tribute to the club’s initial badge with the 96 representing 1996– the club’s first year in competitors. The inset “O” in the badge imitates the very same shape discovered in Ohio state flag, a nod to Columbus’s role as the state’s capital city. Lastly, as a significant point of pride for the city of Columbus, “Columbus” was contributed to the brand-new badge, together with “SC” to even more define the brand name more precisely as a soccer club.
The club’s label, the Crew, also progressed from its original meaning as a hard-working construction crew to a brand-new, more pertinent one as “a tight-knit group of people who come together to share an enthusiasm for our club and the sport of soccer.” The label, Crew, is now meant to symbolize an unique brand name of family and relationship in between the club, the fans and the neighborhoods who unify to accept and celebrate the authenticity and heritage of the sport.
With the rebrand, the club also determined 3 brand name pillars: initial, energetic, and authentically Columbus, in an effort to commemorate its history as a team of firsts– first club in Major League Soccer, first soccer-specific stadium, first significant professional championship for Columbus– its youthful, enthusiastic energy, in addition to Columbus’s young, progressive culture.