Colorado Rapids Official Apparel – this licensed gear is the perfect clothing for fans. Makes a fun gift!
The Colorado Rapids are an American professional guys’s soccer team, based in the Denver suburban area of Commerce City, Colorado. The Rapids compete in Major League Soccer, as a member of the Western Conference in the league. The franchise started play in 1996 as one of the charter clubs in MLS.
Colorado have won the MLS Cup in 2010, in their second MLS Cup appearance. The first appearance was in 1997, losing to D.C. United. They were also runners up of the Lamar Hunt U.S. Open Cup in the 1999 competition, where they lost to the Rochester Raging Rhinos, being the last time a non-MLS team has won the tournament. The Rapids play their home games at Dick’s Sporting Goods Park in Commerce City since its opening in the 2007 season.
The Rapids’ image has actually developed a lot since their inaugural year. The team has gone through two complete re-brandings. Initially using green as the primary uniform color, the team changed to black and blue for the 2003 season.
As Colorado were preparing to move into Dick’s Sporting Goods Park for the 2007 season, the club re-invented themselves again to more carefully line up with the DNA and color design of other KSE teams, altering their colors to burgundy and blue, and developing a brand new shield logo to fit in with more traditional global soccer marks.
Colorado has had 3 logo designs in their history. They originally first used the “river” logo design as their primary crest with the “circular” logo as a secondary one. In 2002, the two logo designs would switch, with the “circular” one ending up being the main. For the 2007 re-branding, the Rapids developed the new shield-style logo design, which is the one that is presently used today.
The original look of the Rapids sported a primarily white package with green trim, when the club’s uniform supplier was Puma. Other minor colors such as gold and blue were occasionally incorporated, with the club’s association with Reebok. Ultimately black ended up being more greatly used and eventually surpassed white as the more dominant color that accompanied the green, when the club switched to Kappa.
The Rapids underwent an image change prior to the 2003 season. Following the club’s switch to Atletica, the uniform colors switched to black and blue vertical stripes, much like the uniforms used by Italian Serie A club Inter Milan. The blue and black vertical stripes remained nearly the same when MLS embraced Adidas as their league wide set sponsor.
The uniforms went through one last change for the 2007 season. The Rapids now sport burgundy(# 92032e) and sky blue(# 99bfdc) as their primaries. The Colorado Rapids also have a brand new third uniform, consisting of a white shirt, white socks and burgundy shorts.
The Rapids’ home jersey for 2013 featured the same burgundy primary color and included the names of all season ticket holders imprinted in the material. The Rapids also had a special away jersey for the 2013 season, featuring the colors of the Colorado state flag.
The club’s use of burgundy led to Scottish pop band Little Eye, fronted by the sibling of Rapids player Jamie Smith, composing a tune about the team called “Burgundy Sky”, which is now utilized as the Rapids official anthem.
The Colorado Rapids were the last existing MLS club to earn a paid sponsorship offer on the front of their jerseys. In May 2014, the club revealed a five-year sponsorship handle Ciao Telecom. In October 2014, the Rapids sued Ciao for missed payments and quietly disassociated from the business. The club later reached an arrangement with Transamerica as a shirt sponsor for 2 seasons starting in 2015. The Rapids then extended their arrangement with Transamerica in March 2016 to go through the 2019 season.